Dailymotion, one of the many YouTube-like embedded video websites, and one of the leaders of the pack in the second tier, announced today a number of video advertising options made available in addition to the companies existing ad formats.
Toaster Ads are the first of the three new formats. This particular format gives advertisers the the ability to inject an animated flash mini-commercial overlay into Dailymotion’s library of professional videos, similar to the popup advertisements on YouTube’s player.
They also introduced Home Theater ads, which are explained as being essentially a skin for the player that is hotlinked to the desired site of the advertiser. Finally, they now offer something called the ‘companion logo’ ad, which essentially creates a 3D logo that appears in the left corner for 10 seconds at the beginning of the video. Clicks to the logo will open in a new window, or they can be ignored.
None of the advertisements have been demonstrated or shown examples of yet, and they don’t sound particularly groundbreaking. They do, however, offer some easy ways to monetize embedded video that can more easily take advantage of existing advertising channels on the net, and are ad types that those currently involved in internet advertising can easily wrap their heads around.http://mashable.com/2008/01/14/dailymotion-offering-new-video-advertising-methods/